A collection of promotion and campaign designs for the Wayfair brand in from 2020-2022. Black Friday and Cyber Monday, our Outdoor campaign, and Presidents’ Day.
Quantcast Rebrand launched at CES 2018.
1 & 2. Sponsored covers for Adweek and Ad Age.
3. A version of the theme "Question Everything" using the Quantcast Q logo as inspiration.
4, 5 & 6. Photos of the Quantcast suite for CES in Las Vegas, NV
I was tasked with designing the aesthetic and collateral for Quantcast's Advertising Week in NYC. The only brand element I was given was the Quantcast wordmark.
I developed several different Northern Lights/Aurora backgrounds to be used for the schedule, panel announcements, social media and onsite at the demo lounge. For Instagram I took advantage of the new carousel, slideshow feature to make a seamless background and showcase each speaker individually.
Our social media effort saw a 130% increase in Twitter followers and a 904% increase in Instagram engagement over the 5 business days of Advertising Week.
I was tasked with rebranding the entire Digiday Awards Program. The program consists of five awards shows: video, publishing, content marketing, signal (advertising and marketing technology), and the perennial Digiday Awards.
We developed a neon identity mark for each show and spent over a year perfecting the proprietary neon trophy we hand out to our winners.
Additionally, I designed and directed the live run of show at our galas. This included developing playlists for walk-on and winner’s music, the live presentation of finalists and winners, and directing music and lighting cues as the show happened.
A various collection of some of the marketing materials I have made during my time at Digiday.
1-3) Redesigned Digiday Events branding for 2016-17.
4-5) Display advertising for Digiday Events
6) Email design for Digiday events
7) Identity for the Digiday Podcast. New episodes every Friday, downloaded over 27,000 times YTD.
8) Digiday Podcast guest art featuring David Droga
9) Identity for the Digiday Live Podcast, a collection of the best sessions from Digiday's various summits. Downloaded 2,500 times since it's launch in May.
10) Digiday Live article art.
11) A promotional handout explaining Digiday and what we do.
12) A welcome card mailed to new hires and signed by every member of the department they were joining.
13) A collection of printed marketing materials.
Compositing/illustration work I’ve done on my own that focus primarily on my passions of sports and music.
A infographic timeline commissioned by Parse.ly that I created from brief to final execution. The client wanted to show the evolution of pageviews. Instead of showing the literal imagery of how pageviews changed, we chose to show how the average internet user has changed and how the technology evolved to fit them.
Team
Creative Director: Peter Surrena, Matt Fraher
Art Director: Matt Fraher
Copywriter: David Amrani
Illustrator: Lisk Feng
An infographic to show how card-linked marketing, used effectively, could drive audiences to a mid-market motion picture.
Team
Creative Direction: Peter Surrena
Art Director: Matt Fraher
Copywriter: David Amrani
An infographic made for Ubimo, describing some tips to differentiate your mobile advertising from desktop.
Team
Creative Director: Peter Surrena
Art Director: Matt Fraher
Copywriter: David Amrani
Illustrator: Jose Luis Agreda